Sucana was founded by three people: Virgil Brewster, Victor Chazarra, and Vinod Sharma. We are a Dutch marketer in Bali, a Spanish PPC agency owner, and an Indian developer who codes like he breathes. We built Sucana because Victor was drowning in spreadsheets, and we decided to fix it.
This is the story of who we are, how we found each other, and why we are building an ad intelligence platform for lead gen agencies.
Who Founded Sucana?
Sucana was founded by three people: Virgil Brewster, Victor Chazarra, and Vinod Sharma. I handle strategy and marketing. Victor runs a PPC lead gen agency and is our first real user. Vinod built the entire platform from scratch. We met in Bali and now operate remotely from Indonesia, Spain, and India.
I'm Virgil Brewster. I'm 51 years old, Dutch, and I've been building businesses for over 23 years. I live in Bali with my dog Bumi. I've built marketing consultancies, launched products, failed at some, succeeded at others. Sucana is what I call my "one last dance." Not because I'm stopping. Because I want to leave something behind that actually matters.
My role at Sucana is strategy, marketing, and making sure we stay focused on one thing. I'm the guy who pushes for speed and then gets pulled back by his co-founders. I can't write a line of code. But I can spot when something feels wrong for the user, and I will not shut up about simplicity until the product is so easy a four-year-old could use it.
Who Is Victor Chazarra?
Victor Chazarra is a co-founder of Sucana and runs a PPC lead generation agency. He manages client campaigns across Facebook, Google, and TikTok. Victor is the reason Sucana exists. His broken spreadsheet reporting process became the problem we built the entire platform to solve. He now runs real client campaigns through Sucana every day.
Victor is the reason Sucana exists.
He runs a PPC lead gen agency. He manages client campaigns across Facebook Ads, Google Ads, and TikTok. He handles creative, copywriting, automations, client communication, and reporting. All by himself. I wrote about how Claude reads campaign data the way Victor used to do it manually.
Every Monday, he used to open his laptop and start the same painful routine that we later solved by automating client reporting with AI. Export data from Facebook Ads Manager. Export data from Google Ads. Dump both into a Google Sheet he built himself. Run complex formulas to match leads to ad spend using UTM parameters. Fix the errors when dots and commas broke his formulas. Then record a Loom video for each client explaining what happened last week.
For one client, that process took about two hours. With five clients, that's ten hours a week just on reporting.
He built his own Excel sheet to try to fix it. It was smart. Rows for each ad and day, lead matching through UTMs, pivot tables for analysis. But it was fragile. One wrong cell click and the whole thing broke.
That spreadsheet became how Sucana started.
When I asked Victor early on if he would use what we were building, he kept saying yes. But never with energy. Just polite agreement. Then we nailed the analytics layer. The first version where he could pull data across all time ranges, cross-check it between different clients, all from one dashboard.
His face changed.
"This is fucking amazing."
That was the moment I knew we had something real. As I write this, Victor runs real client campaigns through Sucana every day. He's not a beta tester giving polite feedback. He's a user who would be angry if we took it away.
Who Is Vinod Sharma?
Vinod Sharma is a co-founder of Sucana and our lead developer. He built the entire platform: front end, back end, database architecture, and API integrations. Vinod codes until midnight and creates backups before every change. He learns by doing, not by reading documentation. His patience and technical discipline keep Sucana stable while we ship fast.
Vinod is our developer. Code runs in his blood.
I've worked with developers my entire career. Vinod is different. When he hits a wall, he doesn't panic. He says "okay" and tries again. When a database migration threw permission errors, hostname failures, and server version mismatches all in one session, he worked through each one quietly. When it finally worked, he said, "I did not know this was possible."
That's Vinod. He learns by doing, not by reading documentation for three weeks.
He once called me and said, "I'm tired." Sixteen-hour days for two weeks straight. He wasn't complaining. He was stating a fact. Then he built a side app to track every hour he worked, what he accomplished, what he learned, where time disappeared. Not for us. For himself.
Those insights ended up in Sucana's roadmap.
Vinod codes until midnight. He creates backups before every change. When I asked him once whether to create a new repository or override the existing one, he said he had a backup. My answer: "Simple then. Don't go all length if you have a backup." Decision made in thirty seconds.
That's how we work. No committees. No two-week debates. Backup exists, move forward.
How Did the Sucana Founders Meet?
Vinod was originally my client. I was helping him grow his business and recognized his development talent. Victor was literally my neighbor in Bali. Every conversation over coffee ended the same way: his agency data was scattered across seven platforms. Victor had the problem. Vinod had the skills. I had the vision. That is how Sucana started.
Vinod was a client of mine. I was helping him grow his business, and while we worked together, I saw how talented he was as a developer. Not just fast. He got the why behind things.
Victor lived next door. Literally my neighbor in Bali. We'd talk over coffee about the agency world, and every conversation ended the same way: "My data is all over the place." He had seven platforms open every morning. Facebook Ads Manager, Google Ads, his CRM, his Google Sheet, his webhook automations, his client tools. He was drowning. Not because he's bad at his job. Because the tools are broken.
I always wanted to build software. Never had the skills to do it myself. But I knew someone who did. So I sent Vinod a message: "Hey, I'd like to do something with a SaaS project. Are you in?" He said yes straight away.
Victor had the problem. Vinod had the skills. I had the vision. That's how Sucana started.
We are three people in three different countries now. Victor in Spain, Vinod in India, me in Bali. We run daily meetings on Zoom. Some days we talk for twenty minutes. Some days we're on a call for two hours while Vinod migrates databases and I build marketing on the side. We check in, share progress, and keep moving.
What Does Each Founder Do at Sucana?
Virgil Brewster handles strategy, marketing, and partnerships. I'm the one asking "does this move us forward?" in every meeting. We make decisions together, but someone has to keep pulling the conversation back to what matters right now. That's me. I also handle the brand, the content, and making sure people know we exist.
Victor Chazarra is our source of truth. Every feature we build, we test with him first. If he says "nobody needs that," we kill it. He once shot down an entire filter system we spent weeks building. All the dropdown menus, platform filters, campaign filters, conversion type filters. He tested it and said it created confusion. PPC agencies don't have time to learn dropdown logic. They have campaigns to run. So we killed the dropdowns and replaced them with natural language, the same approach I describe in how we built an AI-powered marketing agency. He types "show me October campaigns" and the AI gives him the answer.
Vinod Sharma builds everything. Front end, back end, database architecture, API integrations, deployment. When something breaks at 11 PM, he's already fixing it. He pushed us to think about stability before features. Backups before deployments. Git tags before migrations. The boring stuff that saves your product when things go wrong.
Why Three Founders Instead of One?
I tried the solo route before. Many times. And the truth is: you don't have all the answers.
Victor brings momentum. New ideas, new features, new directions. My job is to filter. Not kill his energy, but slow down enough to ask: does this serve the one thing we're solving?
Vinod brings patience. When I want to move fast, he says "one thing at a time." When I push for a feature, he asks if we have a backup plan if it breaks.
I bring the urgency. The awareness that I'm 51, this is my last real shot at building something that lasts, and every day we don't ship is a day we can't get back. That urgency is why I care so much about the AI skills every marketer needs right now.
Neither of us works alone. We tried. Victor alone is a one-man band running out of hours. I alone am a marketer with no product. Vinod alone is a developer with no market insight. Together, we cover the gaps.
Where Is the Sucana Team Based?
We are fully remote. Victor works from Spain, Vinod from India, and I live in Bali, Indonesia. We run on Zoom, Slack, and a shared obsession with making agency data simple.
The time zones are brutal sometimes. But the work doesn't stop. When I go to sleep in Bali, Vinod is still coding. When Victor finishes client calls in Spain, I'm already testing the latest build. It creates a rolling rhythm where something is always moving forward.
What Are the Sucana Founders Building?
We are building an ad intelligence platform for lead gen PPC agencies. Sucana connects ad platform data end-to-end, from the click to the conversion, and lets agencies ask questions in plain language. Victor needed it because his reporting was scattered across seven platforms. No existing tool solved it. So we built one, by an ad agency, for ad agencies.
Sucana is an ad intelligence platform for lead gen PPC agencies, built for where PPC is heading with AI. It shows agencies their real data, end-to-end, from the ad click to the landing page conversion. And you can talk to that data. Ask it questions. Get answers in plain language.
We built it because Victor needed it. His data was scattered across seven platforms. His spreadsheet was fragile. His clients wanted simple answers to simple questions: What have you done? What have you spent? What are you going to do next week? That reporting gap is why agencies lose clients.
No tool gave him that. So we built one.
Built by an ad agency, for ad agencies.
Frequently Asked Questions
Who are the founders of Sucana?
Sucana was founded by Virgil Brewster (strategy and marketing), Victor Chazarra (agency operations and product testing), and Vinod Sharma (development and engineering).
The three co-founders bring complementary skills: marketing, real agency experience, and technical development.
What are Sucana's founders' backgrounds?
Virgil Brewster has 23+ years of marketing and business building experience. Victor Chazarra runs a PPC lead generation agency and is Sucana's first real user.
Vinod Sharma is a full-stack developer who built Sucana's entire technical infrastructure.
How did Virgil, Victor, and Vinod meet?
Vinod was originally a client of Virgil's. Virgil recognized his development talent and recruited him when it was time to build a SaaS product.
Victor was Virgil's neighbor in Bali, bringing the real agency problem that became Sucana's foundation. The three now operate remotely from Bali, Spain, and India.
What roles do the Sucana founders play?
Virgil handles strategy, marketing, and partnerships. Victor provides real agency feedback and tests every feature with live client campaigns.
Vinod builds the platform, manages the infrastructure, and ensures technical stability.
Where is the Sucana team based?
Sucana operates fully remote with founders in three countries: Virgil Brewster in Bali, Indonesia; Victor Chazarra in Spain; and Vinod Sharma in India. The team runs daily meetings on Zoom and communicates through Slack.
