Even if nobody else ever sees Sucana, we already won in that moment. Victor saw his data come alive.
And we believe that when we show Sucana to agencies who operate just like Victor, who have the same problems, chances are high that they'll respond the same way.
Built by an Agency, for Agencies
If you run an agency, you know the feeling.
Monday morning, you open your laptop, and instead of running campaigns, you're wrestling with spreadsheets.
Pulling data from Meta. Pulling data from Google. Pasting it into a sheet. Fixing broken formulas. Building pivot tables by hand. And then doing it all again for the next client.
Your client calls. They want to know what you did last week, what you spent, and what you're doing next. You should be able to answer that in 30 seconds. Instead, it takes two days of manual work just to get the numbers straight.
We know because Victor lives that exact life.
He runs the agency. He knows what breaks at 2 AM before a client call. He knows which metrics actually matter when you're managing 15 accounts and your spreadsheet just corrupted. He knows that the client doesn't care about CTR or CPM. The client wants clear answers.
That's why we built Sucana the way we did. Every feature exists because Victor needed it.
The AI chat that understands campaign context. The end-to-end data tracking from ad to landing page. The weekly reporting that answers those three questions your client keeps asking.
We don't build features because a product roadmap says so. We build them because the agency on the other side of the table can't operate without them.
We built Sucana so you can stop being a data janitor and go back to doing what you're good at. Running campaigns. Growing your clients. Living your life.
What 235 Agencies Taught Us
We started talking to agencies early. Not surveys. Real conversations. One agency owner at a time.
Over the course of building Sucana, we had conversations with 235 agencies. Victor's network in Spain opened the first doors. Then word spread.
The conversations revealed something deeper than we expected.
Agencies aren't just frustrated with their tools. They're burned out by them.
One agency owner told us he buys tools and forgets he even has the subscription. Another said she spent more time setting up her reporting dashboard than actually running campaigns for clients.
The agencies doing $3,000 a month in ad spend had the same data problems as the ones doing $3.5 million. The tools didn't talk to each other. The pixel data didn't match reality. The reports took forever. The problem is the same at every level.
And agencies talk to each other. They share tools. They warn each other about bad experiences. They move in groups. They don't see each other as competition. That's a beautiful thing about this industry. If the product is great, agencies will tell other agencies.
Word of mouth in a tight community is the most powerful marketing channel you can have.
That changed our entire distribution strategy. We're not trying to outspend competitors on ads. We're trying to build something so good that the community does the talking for us.
Why We Build This in Our Forties and Fifties
I'm 51. Vinod is 50 and Victor is in his forties. We're not fresh out of college chasing a quick exit.
We've always wanted to build software. For me, I wasn't smart enough before. Everything else felt like work. For Victor, he spent years solving his agency's problems with duct tape and spreadsheets, waiting for a tool that never came.
At this stage in life, you realize something. You can't jump on new opportunities for the next 50 years. Life is going to end. That's not a bad thing. That's a good thing.
That realization gives you fuel. It strips away the noise and forces you to ask: what do we actually want to build? What do we believe in enough to go all the way?
And then AI happened.
The tools we couldn't build two years ago, we can build now. Vinod writes code with AI assistance.
Our entire SEO pipeline runs on automated skills. I deployed a blog to production, pushed code to GitHub, auto-deployed to Vercel, and I didn't even realize I was committing code.
A non-technical 51-year-old founder pushing production code. That's the world we're in.
What would have taken a team of 10 engineers and 18 months, three founders can build in weeks. Connected by Zoom and WhatsApp and a shared belief that agencies deserve better tools.
Three Founders, No Investors, One Mission
Most SaaS founders build from the outside looking in. They spot a market opportunity, raise money, hire a team, and build a product they've never personally used.
We built from the inside looking out.
Victor is the customer. He doesn't just "understand the pain." He lives it every day. When he tests Sucana, he's not running a QA checklist. He's running his actual business through it. If something breaks, his clients feel it.
Vinod doesn't just write code. He builds systems that make the impossible look simple. When Meta's API returned data in a format nobody expected, Vinod didn't file a ticket. He reverse-engineered the solution that same night from his desk in Orlando.
And me? I'm the one who says "Let's fucking go" at 7 AM and doesn't stop until the work is done. I spent 20 years consulting for agencies. I know what they need. I know how they talk. I know what makes them trust a product and what makes them walk away.
Together, we cover every angle. Product, engineering, distribution. No investors telling us to add features we don't believe in. No board meetings. Just three founders building the thing that Victor's agency, and thousands of agencies like his, actually needs.
Agencies lose 96 hours a year on manual reporting alone. The data silos between platforms create blind spots that cost real money. And the reporting gap between what agencies show and what clients need is the number one reason agencies lose clients.
We know because we've lived it. And now we're building the fix.
The Vision
We want people to say that Sucana is life-changing for their business. That it gives them back something more valuable than their own weight in gold.
Time.
When you have time, you can free your mind. Think about expanding your business. Step out of the day-to-day. Spend more time with your family.
Sucana should give you freedom. Freedom of choice. Freedom to do whatever you like while doing what you love the most: running your agency.
Not drowning in spreadsheets. Not fighting with broken formulas. Not spending two days every week on reporting that could be done in minutes.
We don't reach for the stars. We reach for the heavens.
And right now, we're building. Every day. Victor tests real client campaigns through Sucana from Bali. Vinod pushes code from Orlando. I'm doing what I do best: getting this in front of the agencies who need it.
If you're an agency owner who's tired of drowning, help is on the way.
Not from a marketer or a business developer. From agency owners who solved their own problem and now want to share it with the rest of the community.
Frequently Asked Questions
Who founded Sucana?
We are three co-founders: Virgil Brewster, Victor Chazarra, and Vinod Sharma.
We started Sucana in 2025.
Virgil and Victor are based in Bali, Indonesia. Vinod is based in Orlando, Florida.
Virgil brings 20 years of marketing and business building experience. Victor runs a lead generation PPC agency and provides real-world agency expertise. Vinod is the developer who builds the platform.
What does Sucana do?
Sucana is an ad intelligence platform for lead generation and e-commerce agencies.
We connect ad platform data from Google Ads and Meta Ads into one dashboard. We track performance from the ad to the landing page.
Agency owners can ask questions about their data in plain language. The AI responds with clear answers you can act on.
How was Sucana created?
We started in June 2025 when all three founders began building together.
Virgil and Vinod had been talking since March. Victor joined after a lunch meeting in Bali in May.
From June to August 2025, we built a video ad creator. We pivoted in September when we realized Victor's real pain was data fragmentation, not video production.
From October to December 2025, we built the data analytics MVP.
By early 2026, Sucana was live with real client campaigns running through it.
What problem does Sucana solve for agencies?
Agencies waste hours every week on manual reporting because their ad data is scattered across platforms.
Spreadsheets break. Numbers don't match. Reports take forever to build.
We solve this by pulling all data into one place, keeping it accurate end-to-end, and generating reports in minutes instead of days.
Is Sucana only for lead generation agencies?
No. Sucana serves both lead generation and e-commerce agencies.
Victor runs a lead gen agency, so that's where we started. But the data problem is the same across both worlds.
We built Sucana for the workflows, metrics, and challenges that agencies face daily, regardless of whether they run lead gen or e-commerce campaigns.
How is Sucana different from Hyros or Ruler Analytics?
We built Sucana as an ad agency for ad agencies. Tools like Hyros and Ruler Analytics serve a broader marketing audience.
We focus on simplicity. Flat pricing without success fees. Fast support response in 6 to 8 minutes. An AI that understands agency-specific questions.
If you need to know cost per lead across multiple clients from one dashboard, Sucana does that without a complex setup process.
Where is Sucana based?
Sucana operates across two time zones. Virgil Brewster and Victor Chazarra are based in Bali, Indonesia. Vinod Sharma is based in Orlando, Florida, United States.
The team works asynchronously. When Bali sleeps, Orlando builds. When Orlando wraps up, Bali is already testing and shipping. This setup means someone is always working on Sucana.
When was Sucana founded?
Sucana was founded in 2025. The first conversations between Virgil and Vinod started in March 2025. Victor joined after a lunch meeting in Bali in May 2025.
The team started building together in June 2025. After a pivot in September 2025, the data analytics MVP was built from October to December 2025.
Beta testing began in January 2026 and ads went live in February 2026.
Is Sucana bootstrapped?
Yes. Sucana is fully bootstrapped with no outside investors. Three founders fund and build the company themselves.
There are no investors telling the team to add features they don't believe in. No board meetings. No fundraising rounds. Every decision is made by the people who build and use the product daily.
What ad platforms does Sucana support?
Sucana currently connects to Google Ads and Meta Ads (Facebook and Instagram). These are the two dominant ad platforms used by lead generation and e-commerce agencies worldwide.
The platform pulls spend data, campaign performance, and conversion metrics from both platforms into a single dashboard. Additional platform integrations are on the roadmap.
