The Sucana Blog

PPC dashboard insights, reporting strategies, and scaling tactics for agency owners.

Facebook Ads Benchmarks: Average CPL, CPC & ROAS by Industry

Facebook Ads benchmarks for 2026: average CTR, CPC, CPM, and conversion rates by industry. Plus the campaign phase framework most articles miss.

Feb 18, 2026|13 min read

facebook-ads

Facebook Ads Not Converting? Here's What to Check (In Order)

Your Facebook Ads not converting or CPL just spiked? Here are 12 things to check in order, from quick fixes to deeper issues, to bring your CPL back down.

Feb 10, 2026|8 min read